Read Anywhere and on Any Device!

Special Offer | $0.00

Join Today And Start a 30-Day Free Trial and Get Exclusive Member Benefits to Access Millions Books for Free!

Create Free Account

Quick and Easy Sign Up!

It takes less then 1 minute to sign up, then you can enjoy Unlimited eBooks.

Sign Up Browse

Read Anywhere and on Any Device!

  • Download on iOS
  • Download on Android
  • Download on iOS

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Jeff Brooks
4.9/5 (24038 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:The practice of branding has become a marketing fad in the nonprofit world. This should be a good thing, but it hasn't been. In the author's experience--working with hundreds of nonprofits and watching the application of new brands up close--he has not yet seen a purposely applied brand improve an organization's fundraising bottom line. At best, it has made no difference at all. But in most cases, branding has hurt the fundraising results of those doing it, knocking down revenue by up to 50%. Most experienced fundraising professionals have had the same experience.Why does branding--a well-developed discipline from the commercial marketing world that's designed to make an organization more likable, memorable, and relevant to its target audience--fail so miserably so often for nonprofit organizations? Because commercial-style branding is wrong for fundraising. It's the wrong tool, applied in the wrong way. Nonprofit fundraising is fundamentally a different world--financially, emotionally, and practically--from commercial marketing.The aim of this book is two-fold: Firstly, to uncover the problem of commercial-style branding in nonprofit marketing and the damage it does to revenue. Secondly, to provide a practical, experienced-based alternative: Nonprofit branding that takes a realistic stance with donors--and raises money instead of crushing fundraising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. To get started finding The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
111858340X

The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving

Jeff Brooks
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: The practice of branding has become a marketing fad in the nonprofit world. This should be a good thing, but it hasn't been. In the author's experience--working with hundreds of nonprofits and watching the application of new brands up close--he has not yet seen a purposely applied brand improve an organization's fundraising bottom line. At best, it has made no difference at all. But in most cases, branding has hurt the fundraising results of those doing it, knocking down revenue by up to 50%. Most experienced fundraising professionals have had the same experience.Why does branding--a well-developed discipline from the commercial marketing world that's designed to make an organization more likable, memorable, and relevant to its target audience--fail so miserably so often for nonprofit organizations? Because commercial-style branding is wrong for fundraising. It's the wrong tool, applied in the wrong way. Nonprofit fundraising is fundamentally a different world--financially, emotionally, and practically--from commercial marketing.The aim of this book is two-fold: Firstly, to uncover the problem of commercial-style branding in nonprofit marketing and the damage it does to revenue. Secondly, to provide a practical, experienced-based alternative: Nonprofit branding that takes a realistic stance with donors--and raises money instead of crushing fundraising.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving. To get started finding The Money-Raising Nonprofit Brand: Motivating Donors to Give, Give Happily, and Keep on Giving, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
111858340X

More Books

The Money-Raising Nonprofit Brand

The Money-Raising Nonprofit Brand

4.4/5 (1,282,506 ratings)

The Relentlessly Practical Guide to Raising Serious Money

The Relentlessly Practical Guide to Raising Serious Money

4.2/5 (4,466 ratings)

Fundraising

Fundraising

4.1/5 (1,751 ratings)

Fundraising with Businesses

Fundraising with Businesses

4.5/5 (743 ratings)

Fund Raising Basics

Fund Raising Basics

4/5 (647 ratings)

365 Ways to Raise Funds for Your Nonprofit

365 Ways to Raise Funds for Your Nonprofit

4/5 (647 ratings)

The End of Fundraising

The End of Fundraising

4.7/5 (647 ratings)

The Digital Fundraising Blueprint

The Digital Fundraising Blueprint

4.6/5 (647 ratings)

The Board Member's Guide to Fund Raising

The Board Member's Guide to Fund Raising

4.9/5 (647 ratings)
loader