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Attitudes and the Psychology of Persuasion

Prof. Dr. Bilal Semih Bozdemir
4.9/5 (14204 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Attitudes and the Psychology of Persuasion What are attitudes? The importance of attitudes The ABC model of attitudes Affective component: Feelings and emotions Cognitive component: Beliefs and thoughts Behavioral component: Intentions and actions Attitudes and behavior: The attitude-behavior link Factors influencing attitudes Personal experience Social influence Media influence Attitude formation and change Factors that shape attitude formation Cognitive dissonance and attitude change Persuasion techniques Appeal to emotion Use of authority Reciprocation Scarcity principle Social proof Consistency and commitment Liking and similarity The Elaboration Likelihood Model Central route to persuasion Peripheral route to persuasion Factors affecting persuasion Message characteristics Source characteristics Receiver characteristics Attitude strength and persistence Weak vs. strong attitudes Attitude accessibility Attitude certainty Attitude extremity Attitude function Utilitarian function Value-expressive function Ego-defensive function Knowledge function Attitudes and decision making Attitudes and information processing Attitudes and behavior in the real world Applications of attitude research Advertising and marketing Promoting health behaviors Changing prejudiced attitudes Conclusion: The power of attitudes in shaping our livesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Attitudes and the Psychology of Persuasion. To get started finding Attitudes and the Psychology of Persuasion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
536
Format
PDF, EPUB & Kindle Edition
Publisher
Prof. Dr. Bilal Semih Bozdemir
Release
—
ISBN
iik0EQAAQBAJ

Attitudes and the Psychology of Persuasion

Prof. Dr. Bilal Semih Bozdemir
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Attitudes and the Psychology of Persuasion What are attitudes? The importance of attitudes The ABC model of attitudes Affective component: Feelings and emotions Cognitive component: Beliefs and thoughts Behavioral component: Intentions and actions Attitudes and behavior: The attitude-behavior link Factors influencing attitudes Personal experience Social influence Media influence Attitude formation and change Factors that shape attitude formation Cognitive dissonance and attitude change Persuasion techniques Appeal to emotion Use of authority Reciprocation Scarcity principle Social proof Consistency and commitment Liking and similarity The Elaboration Likelihood Model Central route to persuasion Peripheral route to persuasion Factors affecting persuasion Message characteristics Source characteristics Receiver characteristics Attitude strength and persistence Weak vs. strong attitudes Attitude accessibility Attitude certainty Attitude extremity Attitude function Utilitarian function Value-expressive function Ego-defensive function Knowledge function Attitudes and decision making Attitudes and information processing Attitudes and behavior in the real world Applications of attitude research Advertising and marketing Promoting health behaviors Changing prejudiced attitudes Conclusion: The power of attitudes in shaping our livesWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Attitudes and the Psychology of Persuasion. To get started finding Attitudes and the Psychology of Persuasion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
536
Format
PDF, EPUB & Kindle Edition
Publisher
Prof. Dr. Bilal Semih Bozdemir
Release
—
ISBN
iik0EQAAQBAJ

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