Read The CMO of People: Manage Employees Like Customers

The CMO of People: Manage Employees Like Customers

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Description:The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance.If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees.This unique book What it takes to change the character and intensity of an organizationHow to run HR so that it has impactWhy we need to structure the HR department differentlyHow to find unconventional people to staff this unconventional modelHow to create a predictable and immersive end-to-end experience for employeesHow a CMO of People can overcome barriers and drive performanceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The CMO of People: Manage Employees Like Customers. To get started finding The CMO of People: Manage Employees Like Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 260

Format: PDF, EPUB & Kindle Edition

Publisher: De Gruyter

Release: —

ISBN: 3110753111

Description: The extremely positive response to the first edition of The CMO of People from both practitioners and educators spoke of the value of fresh ideas along with specific steps on how to execute them. This second edition of Peter Navin and David Creelman’s pathbreaking book, with new sections including industry leaders’ insights from Nike, UKG, and DocuSign, corroborates the approach that sees the CMO of People as a business focused people function that utilizes the proven tools of the marketing function and creates a predictable and immersive employee experience that drives productivity and performance.If the human resources function in your talent-centric organization is not bringing the excitement and business impact it should, you need a new mental model that approaches getting the best from people with the same mindset marketing uses to get the best results with customers. Just as the Chief Marketing Officer curates an experience to get the best lifetime value from customers, the head of HR, the CMO of People, can curate an experience to get the best lifetime value from employees.This unique book What it takes to change the character and intensity of an organizationHow to run HR so that it has impactWhy we need to structure the HR department differentlyHow to find unconventional people to staff this unconventional modelHow to create a predictable and immersive end-to-end experience for employeesHow a CMO of People can overcome barriers and drive performanceWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The CMO of People: Manage Employees Like Customers. To get started finding The CMO of People: Manage Employees Like Customers, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The CMO of People: Manage Employees Like Customers

The CMO of People: Manage Employees Like Customers

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