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Customer Journeys in Fashion

Anthony M. Kent
4.9/5 (24904 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys. The first section begins with a review of the stages of the journey and current research that challenges its linearity, taking a management perspective through the lenses of retail, digital and social media. The second section has a consumer perspective, recognising the increasing agency of consumers to determine their shopping journey that questions conventional assumptions about producers and consumers, sellers and customers. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability. The book concludes by looking forward to a constellation of different journeys.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer Journeys in Fashion. To get started finding Customer Journeys in Fashion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
384
Format
PDF, EPUB & Kindle Edition
Publisher
Springer Nature
Release
2025
ISBN
9781788110709

Customer Journeys in Fashion

Anthony M. Kent
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This book explores emerging and alternative customer journeys in fashion. Customer journeys are typically defined by decision-making in three stages, pre-purchase, purchase and post-purchase that have a well-ordered, linear sequence. However, the influence of digital technologies, social media and other macro factors, has created a different and more complex variety of journeys. The first section begins with a review of the stages of the journey and current research that challenges its linearity, taking a management perspective through the lenses of retail, digital and social media. The second section has a consumer perspective, recognising the increasing agency of consumers to determine their shopping journey that questions conventional assumptions about producers and consumers, sellers and customers. The third section examines three themes, the conceptualisation of customer journeys, ethical problems and the connection between customer journeys and sustainability. The book concludes by looking forward to a constellation of different journeys.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer Journeys in Fashion. To get started finding Customer Journeys in Fashion, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
384
Format
PDF, EPUB & Kindle Edition
Publisher
Springer Nature
Release
2025
ISBN
9781788110709

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