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Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Linda Brennan
4.9/5 (33033 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice. To get started finding Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
334
Format
PDF, EPUB & Kindle Edition
Publisher
World Scientific
Release
2023
ISBN
9781786434678

Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice

Linda Brennan
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: Marketing and communications are ever-evolving areas, with trends and issues quickly emerging, and often fading just as fast. An evergreen issue that continues to gain more and more traction is that of socially responsible and ethical marketing. The text discusses the increasing importance of socially responsible and ethical marketing and communication in today's world, where social media and social marketing have a wide reach. With practical applications and case studies for marketing and management practitioners to implement socially responsible and ethical communication campaigns, the book provides a tool kit for marketing and management practitioners to implement socially responsible and ethical communication campaigns. It is a must-read for researchers in social and ethical marketing, as well as educators in marketing, communication, social responsibility, sustainability, and ethics.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice. To get started finding Beyond The Dark Arts: Advancing Marketing And Communication Theory And Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
334
Format
PDF, EPUB & Kindle Edition
Publisher
World Scientific
Release
2023
ISBN
9781786434678

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