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Unleash Different: Achieving Success Through Disability

Rich Donovan
4.9/5 (33302 ratings)
Description:If you discovered a new market comprising 53% of the world’s population, would you act to invest in it?There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand • how taking a charity-oriented approach to people with disabilities has failed, • what action is required to capitalize on the world’s biggest emerging market, and • how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unleash Different: Achieving Success Through Disability. To get started finding Unleash Different: Achieving Success Through Disability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1773052683

Unleash Different: Achieving Success Through Disability

Rich Donovan
4.4/5 (1290744 ratings)
Description: If you discovered a new market comprising 53% of the world’s population, would you act to invest in it?There are 1.3 billion people around the world who identify as having a disability. When you include friends and family, the disability market touches 53% of all consumers. It is the world’s largest emerging market.Unleash Different illustrates how companies like Google, PepsiCo, and Nordstrom are attracting people with disabilities as customers and as employees. Replacing “nice to do” with “return on investment” allows market forces to take over and the world’s leading brands to do what they do best: serve a market segment — in this case, the disability market. Business managers will come to understand • how taking a charity-oriented approach to people with disabilities has failed, • what action is required to capitalize on the world’s biggest emerging market, and • how their organizations can grow revenue and cut costs by attracting people with disabilities as customers and talent. Rich gives the reader a peek into how he rose from a Canadian school for “crippled children” to manage $6 billion for one of Wall Street’s leading firms. He makes it easy to relate to the business goal of serving disability — because he has actually done it.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Unleash Different: Achieving Success Through Disability. To get started finding Unleash Different: Achieving Success Through Disability, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
Format
PDF, EPUB & Kindle Edition
Publisher
Release
ISBN
1773052683
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