Read Contemporary Issues in Marketing: Principles and Practice

Contemporary Issues in Marketing: Principles and Practice

Ayantunji Gbadamosi

4.9/5 (13097 ratings)

Description:As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners' perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Issues in Marketing: Principles and Practice. To get started finding Contemporary Issues in Marketing: Principles and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1526485400

Description: As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners' perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Contemporary Issues in Marketing: Principles and Practice. To get started finding Contemporary Issues in Marketing: Principles and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Contemporary Issues in Marketing: Principles and Practice

Contemporary Issues in Marketing: Principles and Practice

More Books

Principles of Marketing: A Value-Based Approach

Principles of Marketing: A Value-Based Approach

By Gbadamosi, Ayantunji ( Author ) [ Principles of Marketing: A Value-Based Approach By Dec-2013 Paperback

By Gbadamosi, Ayantunji ( Author ) [ Principles of Marketing: A Value-Based Approach By Dec-2013 Paperback

Exploring the Dynamics of Consumerism in Developing Nations

Exploring the Dynamics of Consumerism in Developing Nations

Consumer Behaviour and Digital Transformation (Business and Digital Transformation)

Consumer Behaviour and Digital Transformation (Business and Digital Transformation)

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Religion and Consumer Behaviour in Developing Nations

Religion and Consumer Behaviour in Developing Nations

Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products

Low-Income Consumer Behaviour: A Contextual Focus on Women and Low-Involvement Grocery Products

Auto-Psychology, Psychological Marketing, Well-Being, and the Workplace: Implications for Theory and Practice (Contributions to Management Science)

Auto-Psychology, Psychological Marketing, Well-Being, and the Workplace: Implications for Theory and Practice (Contributions to Management Science)