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The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

Gerry McGovern
4.9/5 (25432 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:"The Stranger's Long Neck" is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. "The Stranger's Long Neck" shows how to tune in effectively to what your customers want - and then deliver it with aplomb.Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, "The Stranger's Long Neck" shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online. To get started finding The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
254
Format
PDF, EPUB & Kindle Edition
Publisher
A&C Black
Release
2010
ISBN
1408134292

The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online

Gerry McGovern
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: "The Stranger's Long Neck" is a practical guide for any manager wishing to improve their organisation's online performance. Web content specialist, Gerry McGovern, explains that all websites have a small set of tasks, or 'long necks', that are important to its customers and that must be easy to complete or customers will go elsewhere. "The Stranger's Long Neck" shows how to tune in effectively to what your customers want - and then deliver it with aplomb.Understanding customer needs can be a difficult task when customers are 'strangers', in that he or she is always 'on the outside', particularly so in an online environment. Using case studies including Tetra Pak, Microsoft and the NHS, and illustrated with web shots throughout, "The Stranger's Long Neck" shows how organisations can use the 'long neck' theory to create and manage efficient and user-friendly websites.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online. To get started finding The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
254
Format
PDF, EPUB & Kindle Edition
Publisher
A&C Black
Release
2010
ISBN
1408134292

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