Description:Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.The book is particularly suitable for final year undergraduates and post-graduate students studying fashion management or marketing and those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage. To get started finding Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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PDF, EPUB & Kindle Edition
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ISBN
135166221X
Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage
Description: Strategic Fashion Management is a highly accessible book providing a unique look into the strategic drivers of the dynamic and ever growing fashion industry. Derived from the knowledge gap in quality strategic fashion management literature, this book blends theory with a variety of examples and uses 18 case studies to help bring to life contemporary topics faced by senior executives.The analysis is highly global in nature and aims to accelerate the strategic skills required to navigate the industry and contribute to a firm's growth. Using copious examples from across the world, this book provides in-depth discourse and progressive theoretical concepts and strategies which readers will be able to apply immediately to their studies or practices.The book is particularly suitable for final year undergraduates and post-graduate students studying fashion management or marketing and those on MBA and international business courses who wish to understand more about the fashion ecosystem. It is also designed to serve as an important reference for executives who are interested in conceptualising strategic issues that are pertinent to the industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage. To get started finding Strategic Fashion Management: Concepts, Models and Strategies for Competitive Advantage, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.