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The 12 Powers of a Marketing Leader

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Description:"Everything you need to know to be a superior market leader!"―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World"A must-read for every present and future CMO who cares about making a difference."―Seth Godin, author of All Marketers Are Liars"The essential leadership playbook for the CMO of the future."―Jim Stengel, former global marketing officer, Procter & This isn't a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how MOBILIZE YOUR Make an impact at the highest level and align marketing with the company's priorities.* MOBILIZE YOUR Inspire and motivate your non-marketing colleagues to deliver a great customer experience.* MOBILIZE YOUR Build and align a winning marketing team.* MOBILIZE Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. Receive full access to an online self-assessment tool and other marketing leadership resources.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The 12 Powers of a Marketing Leader. To get started finding The 12 Powers of a Marketing Leader, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 228

Format: PDF, EPUB & Kindle Edition

Publisher: McGraw Hill

Release: 2016

ISBN: 1259834727

Description: "Everything you need to know to be a superior market leader!"―Marshall Goldsmith, The Thinkers 50 #1 Leadership Thinker in the World"A must-read for every present and future CMO who cares about making a difference."―Seth Godin, author of All Marketers Are Liars"The essential leadership playbook for the CMO of the future."―Jim Stengel, former global marketing officer, Procter & This isn't a marketing book. It's a leadership book for marketers, using the latest research on what works - and what doesn't - in marketing's digital age. WHAT MAKES AN EFFECTIVE AND SUCCESSFUL MARKETING LEADER?The 12 Powers of a Marketing Leader, by former McKinsey Partner Thomas Barta and senior London Business School professor Patrick Barwise, is the first research-based leadership book for marketers in the 21st century. Based on the largest ever research study of its kind, with detailed data on over 8,600 leaders in more than 170 countries, this game-changing book identifies 12 specific behaviors--or Powers--that drive marketers' business impact and career success. Reading it, you'll learn how MOBILIZE YOUR Make an impact at the highest level and align marketing with the company's priorities.* MOBILIZE YOUR Inspire and motivate your non-marketing colleagues to deliver a great customer experience.* MOBILIZE YOUR Build and align a winning marketing team.* MOBILIZE Focus on goals that will benefit your customers, your company and yourself, by meeting your own needs and ambitions.By zeroing in on the value creation zone ("V-Zone")--the all-important overlap between your company's and customers' needs--you'll be able to help the business win in the market--and achieve your career goals. This is not a marketing book. It's a leadership book for marketers, using the latest research on what works--and what doesn't--in marketing's digital age. Receive full access to an online self-assessment tool and other marketing leadership resources.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The 12 Powers of a Marketing Leader. To get started finding The 12 Powers of a Marketing Leader, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The 12 Powers of a Marketing Leader

The 12 Powers of a Marketing Leader

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