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Financial Services Marketing: An International Guide to Principles and Practice

Christine Ennew
4.9/5 (21935 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention.This fully updated and revised second edition features:A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulationNew sections on e-commerce and its impact on customer relationshipsNew case studies and vignettesA new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures."Financial Services Marketing 2e" will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Financial Services Marketing: An International Guide to Principles and Practice. To get started finding Financial Services Marketing: An International Guide to Principles and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
113485059X

Financial Services Marketing: An International Guide to Principles and Practice

Christine Ennew
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: This new edition balances the theoretical and the practical for advanced undergraduates, those specialising in financial services at postgraduate level, individuals undertaking professional courses such as those offered by the IFS School of Finance, and employees working within the financial services sector. Ennew & Waite draw from global business cases in both B2B and B2C marketing, taking a unique approach in terms of structure by splitting discussion between marketing for acquisition and marketing for retention.This fully updated and revised second edition features:A revised approach to the industry in the light of the global financial crisis, including ethical considerations, consumer confidence issues, and new approaches to regulationNew sections on e-commerce and its impact on customer relationshipsNew case studies and vignettesA new companion website to support teaching, including PowerPoint slides, test bank questions, additional cases and cameo video mini-lectures."Financial Services Marketing 2e" will help the student and the practitioner to develop a firm grounding in the fundamentals of financial services strategy, customer acquisition and customer development. Reflecting the realities of financial services marketing in an increasingly complex sector, it provides the most up-to-date, international and practical guide to the subject available.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Financial Services Marketing: An International Guide to Principles and Practice. To get started finding Financial Services Marketing: An International Guide to Principles and Practice, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
—
Format
PDF, EPUB & Kindle Edition
Publisher
—
Release
—
ISBN
113485059X

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