Read Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

Mara Einstein

4.9/5 (24722 ratings)

Description:3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know? helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising: What Everyone Needs to Know®. To get started finding Advertising: What Everyone Needs to Know®, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0190625910

Description: 3000. That's the number of marketing messages the average American confronts on a daily basis from TV commercials, magazine and newspaper print ads, radio commercials, pop-up ads on gaming apps, pre-roll ads on YouTube videos, and native advertising on mobile news apps. These commercial messages are so pervasive that we cannot help but be affected by perpetual come-ons to keeping buying. Over the last decade, advertising has become more devious, more digital, and more deceptive, with an increasing number of ads designed to appear to the untrained eye to be editorial content. It's easy to see why. As we have become smarter at avoiding ads, advertisers have become smarter about disguising them.Mara Einstein exposes how our shopping, political, and even dating preferences are unwittingly formed by brand images and the mythologies embedded in them. Advertising: What Everyone Needs to Know? helps us combat the effects of manipulative advertising and enables the reader to understand how marketing industries work in the digital age, particularly in their uses and abuses of "Big Data.' Most importantly, it awakens us to advertising's subtle and not-so-subtle impact on our lives--both as individuals and as a global society. What ideas and information are being communicated to us--and to what end?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Advertising: What Everyone Needs to Know®. To get started finding Advertising: What Everyone Needs to Know®, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Advertising: What Everyone Needs to Know®

Advertising: What Everyone Needs to Know®

More Books

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell

Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell

Hoodwinked: How Marketers Use the Same Tactics as Cults

Hoodwinked: How Marketers Use the Same Tactics as Cults

Brands of Faith (Media, Religion and Culture)

Brands of Faith (Media, Religion and Culture)

Compassion, Inc.: How Corporate American Blurs the Line Between What We Buy, Who We Are, and Those We Help

Compassion, Inc.: How Corporate American Blurs the Line Between What We Buy, Who We Are, and Those We Help

Media Diversity: Economics, Ownership, and the FCC

Media Diversity: Economics, Ownership, and the FCC

Market: WSQ: Fall/Winter 2010 (Women's Studies Quarterly, 38)

Market: WSQ: Fall/Winter 2010 (Women's Studies Quarterly, 38)

Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) by Mara Einstein (18-Sep-2007) Paperback

Brands of Faith: Marketing Religion in a Commercial Age (Media, Religion and Culture) by Mara Einstein (18-Sep-2007) Paperback

Religion and Reality TV: Faith in Late Capitalism

Religion and Reality TV: Faith in Late Capitalism

Selling the Sacred: Religion and Marketing from Crossfit to QAnon

Selling the Sacred: Religion and Marketing from Crossfit to QAnon