Read Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16)

Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16)

David H.T. Scott

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Description:The unique collaborative relationship between text and image has allowed the once-humble poster to evolve distinctive strategies of persuasion that have transformed modern advertising. Closely related to contemporary developments in the visual arts—in particular Futurism and Art Deco—these advances also reflect the contemporary confluence between art and graphic design. Focusing on the innovative visual equivalents of conventional textual ways of communicating meaning—metaphor, metonymy, and rebus—Poetics of the Poster looks at how modern-day signage—from airline logos to tourism advertisements to boxing match announcements—wields maximum persuasive power over viewers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16). To get started finding Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16), you are right to find our website which has a comprehensive collection of manuals listed.
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ISBN: 1846314860

Description: The unique collaborative relationship between text and image has allowed the once-humble poster to evolve distinctive strategies of persuasion that have transformed modern advertising. Closely related to contemporary developments in the visual arts—in particular Futurism and Art Deco—these advances also reflect the contemporary confluence between art and graphic design. Focusing on the innovative visual equivalents of conventional textual ways of communicating meaning—metaphor, metonymy, and rebus—Poetics of the Poster looks at how modern-day signage—from airline logos to tourism advertisements to boxing match announcements—wields maximum persuasive power over viewers.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16). To get started finding Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16)

Poetics of the Poster: The Rhetoric of Image-Text (Contemporary French and Francophone Cultures, 16)

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