Description:Axed charts the dramatic decline of the magazine industry in Australia from the million-selling highs of the 1990s to the recent round of mergers, closures and mass-redundancies. What went wrong?Australian magazines once boasted the highest circulation per capita in the world. Former magazine editor Phil Barker follows the story from this golden age to today, showing how mismanagement, unchecked spending and the challenge presented by the rise of the internet all combined to undermine the previously unassailable position magazines held in the Australian consciousness.Prominent magazine executives and editors who witnessed the industry’s decline and failure to capitalise on digital opportunities have gone on the record for the first time. Featuring in-depth analysis of archival reporting and brand-new interviews with key players, Axed lifts the lid on the scandals behind the industry’s swan dive.But Phil also talks to the people who have managed to pivot in a fast-moving media landscape and believe magazines are a part of Australia’s future. Are magazines really dead, or is there still some hope for survival?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Axed: Who Killed Australian Magazines?. To get started finding Axed: Who Killed Australian Magazines?, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Description: Axed charts the dramatic decline of the magazine industry in Australia from the million-selling highs of the 1990s to the recent round of mergers, closures and mass-redundancies. What went wrong?Australian magazines once boasted the highest circulation per capita in the world. Former magazine editor Phil Barker follows the story from this golden age to today, showing how mismanagement, unchecked spending and the challenge presented by the rise of the internet all combined to undermine the previously unassailable position magazines held in the Australian consciousness.Prominent magazine executives and editors who witnessed the industry’s decline and failure to capitalise on digital opportunities have gone on the record for the first time. Featuring in-depth analysis of archival reporting and brand-new interviews with key players, Axed lifts the lid on the scandals behind the industry’s swan dive.But Phil also talks to the people who have managed to pivot in a fast-moving media landscape and believe magazines are a part of Australia’s future. Are magazines really dead, or is there still some hope for survival?We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Axed: Who Killed Australian Magazines?. To get started finding Axed: Who Killed Australian Magazines?, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.