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Media Moguls (Communication and Society)

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Description:The emergence of a few powerful individuals in control of large sections of mass communications industries has coincided with worldwide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer portray media moguls as own-and-operate entrepreneurs who specialise in acquiring other media companies. They look at moguls based in France, Germany, Italy, Britain and the US - individuals such as Berlusconi, Hersant, Murdoch and Maxwell - and show how they adopt an idiosyncratic personal style involving the acceptance of risk and debt to retain control, and use political partisanship and alliances to further their business interests.The book considers other, non-mogul trends: the gradual integration of a world media industry, both across the Atlantic and the Pacific, the emergence of a west European media policy strongly influenced by the advertising lobby and other media industry lobbies and the transformation of Reuters into a super-agency handling both news and financial data.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Moguls (Communication and Society). To get started finding Media Moguls (Communication and Society), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0415054672

Description: The emergence of a few powerful individuals in control of large sections of mass communications industries has coincided with worldwide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer portray media moguls as own-and-operate entrepreneurs who specialise in acquiring other media companies. They look at moguls based in France, Germany, Italy, Britain and the US - individuals such as Berlusconi, Hersant, Murdoch and Maxwell - and show how they adopt an idiosyncratic personal style involving the acceptance of risk and debt to retain control, and use political partisanship and alliances to further their business interests.The book considers other, non-mogul trends: the gradual integration of a world media industry, both across the Atlantic and the Pacific, the emergence of a west European media policy strongly influenced by the advertising lobby and other media industry lobbies and the transformation of Reuters into a super-agency handling both news and financial data.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Media Moguls (Communication and Society). To get started finding Media Moguls (Communication and Society), you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Media Moguls (Communication and Society)

Media Moguls (Communication and Society)

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