Description:Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn your hobby into a fulfilling and rewarding commercial success. Anyone wanting to use their craft or art skills should read this clear, accessible and thorough guide. A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Fiona covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Making & Marketing a Successful Art & Craft Business. To get started finding Making & Marketing a Successful Art & Craft Business, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
256
Format
PDF, EPUB & Kindle Edition
Publisher
Search Press
Release
2018
ISBN
1782215298
Making & Marketing a Successful Art & Craft Business
Description: Successful craft business owner Fiona Pullen, owner of the Sewing Directory, explains how to turn your hobby into a fulfilling and rewarding commercial success. Anyone wanting to use their craft or art skills should read this clear, accessible and thorough guide. A revised and updated edition of Craft a Creative Business, this is a must-read guide for anyone wanting to turn their hobby, craft or art skills into a successful business. Fiona covers every aspect of setting up a small creative business clearly and simply; giving advice on the importance of identifying markets, focusing on a USP (unique selling point), assessing the competition, making sure the price is right and setting goals. Also included are sections on product photography and videography, branding and legal matters. Particular emphasis is placed on online selling, with detailed information on markets, blogging, using social media and the importance of analytics and SEO (search engine optimisation). Information on offline selling is included too, with notes on selling at craft fairs, trade fairs and markets, selling through retail outlets, running courses and workshops, and featuring work in the media.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Making & Marketing a Successful Art & Craft Business. To get started finding Making & Marketing a Successful Art & Craft Business, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.