Read Integrated Marketing Communication: Creating Spaces for Engagement

Integrated Marketing Communication: Creating Spaces for Engagement

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Description:Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The editors seek to advance the scholarship of IMC in a manner that influences and informs future practice by academics and practitioners. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. IMC, at its best, is coordinated, coherent, and persuasive, and this text provides clear insight into why and how IMC can open up spaces for engagement.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communication: Creating Spaces for Engagement. To get started finding Integrated Marketing Communication: Creating Spaces for Engagement, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 149854004X

Description: Integrated Marketing Communication (IMC) is a holistic approach to the areas of advertising, public relations, branding, promotions, event and experiential marketing, and related fields of strategic communication. Integrated Marketing Communication: Creating Spaces for Engagement explores how IMC can open up spaces for engagement in our classrooms and our communities. The editors seek to advance the scholarship of IMC in a manner that influences and informs future practice by academics and practitioners. The breadth of the contributors is in the spirit of IMC, examining public and private sector organizations that offer products and services while relying on various methodologies and theoretical approaches, with particular emphasis on rhetoric, philosophy of communication, qualitative research, and historical perspectives in IMC. Moreover, each chapter considers IMC from a different communicative perspective, including strategic communication, philosophy of communication, rhetorical theory, health communication, crisis and risk communication, communication theory, and mass communication. IMC, at its best, is coordinated, coherent, and persuasive, and this text provides clear insight into why and how IMC can open up spaces for engagement.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Integrated Marketing Communication: Creating Spaces for Engagement. To get started finding Integrated Marketing Communication: Creating Spaces for Engagement, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Integrated Marketing Communication: Creating Spaces for Engagement

Integrated Marketing Communication: Creating Spaces for Engagement

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