Read Marketing and Globalization

Marketing and Globalization

Aurelia Durand

4.9/5 (25962 ratings)

Description:This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices, and allow students to discuss issues of market selection, entry modes, segmentation, targeting and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.Durand's unique approach moves beyond marketing management and strategy issues, and provides students with the broader context to understand the marketing practices they'll use in the real world.This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing and Globalization. To get started finding Marketing and Globalization, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 1138202347

Description: This concise text focuses squarely on the issues facing marketers in an increasingly global world. It identifies several trends, linking them together, and positioning them as marketing practices that companies implement as a way of responding to the major consequences of globalization. The book also includes case studies to illustrate new practices, and allow students to discuss issues of market selection, entry modes, segmentation, targeting and positioning, as well as product, price, distribution, promotion, and corporate communication policies in a globalized world.Durand's unique approach moves beyond marketing management and strategy issues, and provides students with the broader context to understand the marketing practices they'll use in the real world.This book will prove to be an essential resource for any student of marketing and international business working to stay ahead in an increasingly competitive and global industry.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Marketing and Globalization. To get started finding Marketing and Globalization, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Marketing and Globalization

Marketing and Globalization

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