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Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn
4.9/5 (11827 ratings)
Read Now Download Now ⏭ listen AudioBook
Description:A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture. Independently, brand and culture are powerful, unsung business drivers. But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion), you create new growth that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (Sony, Frito-Lay, Oakley, FedEx, Airbnb, Adobe, Salesforce, LinkedIn, etc.), interviews with industry leaders, and insights from Denise's 25+ years working with world class brands, FUSION provides readers with a detailed roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. To get started finding Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
228
Format
PDF, EPUB & Kindle Edition
Publisher
Nicholas Brealey
Release
2018
ISBN
1473676983

Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies

Denise Lee Yohn
4.4/5 (1290744 ratings)
Read Now Download now ⏭ listen AudioBook
Description: A fresh, clarifying, and actionable perspective on two of the most misunderstood concepts in business: brand and culture. Independently, brand and culture are powerful, unsung business drivers. But, as author Denise Lee Yohn reveals, when you fuse the two together to create an interdependent and mutually-reinforcing relationship between them (what she calls fusion), you create new growth that isn't possible by simply cultivating one or the other alone. Through detailed case studies from some of the world's greatest companies (Sony, Frito-Lay, Oakley, FedEx, Airbnb, Adobe, Salesforce, LinkedIn, etc.), interviews with industry leaders, and insights from Denise's 25+ years working with world class brands, FUSION provides readers with a detailed roadmap for increasing competitiveness, creating measurable value for customers and employees, and future-proofing their business.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies. To get started finding Fusion: How Integrating Brand and Culture Powers the World's Greatest Companies, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
228
Format
PDF, EPUB & Kindle Edition
Publisher
Nicholas Brealey
Release
2018
ISBN
1473676983

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