Read Rapid Techniques for Mapping Experiences

Rapid Techniques for Mapping Experiences

James Kalbach

4.9/5 (23040 ratings)

Description:If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:- Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map- Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram- Illustrate: help others visualize the experience and find a common understanding- Align: use workshops to evaluate the mapping effort and produce actionable ideasWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Rapid Techniques for Mapping Experiences. To get started finding Rapid Techniques for Mapping Experiences, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 47

Format: PDF, EPUB & Kindle Edition

Publisher: O'Reilly

Release: 2017

ISBN: 1491971223

Description: If you want to create solutions that really provide value, the first step is to understand your customer’s experience. Mapping those experiences is the best way to accomplish that, but while many assume that mapping requires heavy upfront research and hi-fidelity visualizations, that need not be the case. In this report, author Jim Kalbach explains how teams in your organization can co-create these diagrams in only a couple of weeks.Product and brand managers, marketing specialists, and business owners will learn the importance of mapping, along with general processes for creating customer experience diagrams. Whether you know these diagrams as customer journey maps, experience maps, service blueprints, or something else entirely, this report provides specific techniques for accelerating each stage of map creation. You’ll learn how to:- Initiate: define the scope, focus, and structure of your project, as well as how you intend to use the map- Investigate: learn rapid techniques for conducting the internal and external research you need to create your diagram- Illustrate: help others visualize the experience and find a common understanding- Align: use workshops to evaluate the mapping effort and produce actionable ideasWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Rapid Techniques for Mapping Experiences. To get started finding Rapid Techniques for Mapping Experiences, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Rapid Techniques for Mapping Experiences

Rapid Techniques for Mapping Experiences

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