Read Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

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Description:The Secrets of Disney's SuccessDisney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era.When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy.In "Inside the Disney Marketing Machine," Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include:Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendanceCarrying out Eisner's directive to bring synergy to every division in the companyCreating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parksCollaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on topCome inside the world's most powerful marketing machine and see how Disney really makes its magic!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells. To get started finding Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 194150048X

Description: The Secrets of Disney's SuccessDisney's former Director of Corporate Synergy, Lorraine Santoli, gives a first-person, behind-the-scenes account of how she and her colleagues spearheaded Disney's financial and cultural recovery during the Michael Eisner and Frank Wells era.When Santoli left NBC to join the Disney team, the studio that Walt built was in a rut. Its leadership was weak, its films forgettable. The arrival of Eisner and Wells brought revolutionary change to how the company operated and, more important, how it marketed its products. The word of the day: synergy.In "Inside the Disney Marketing Machine," Santoli shows you what it was like to reshape a faltering company into today's media juggernaut. Her enlightening anecdotes and stories, along with exclusive contributions from senior Disney management, include:Coming up with creative marketing campaigns that led to big box office for new Disney films and a surge in theme park attendanceCarrying out Eisner's directive to bring synergy to every division in the companyCreating the tools that underpin Disney's amazing success in cross-promoting its products, from films to theme parksCollaborating with celebrities, national media, and Disney's movers-and-shakers to put the Mouse back on topCome inside the world's most powerful marketing machine and see how Disney really makes its magic!We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells. To get started finding Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

Inside the Disney Marketing Machine: In The Era of Michael Eisner and Frank Wells

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