Read The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

Stephen Mills

4.9/5 (21252 ratings)

Description:During 2010–11, Stephen Mills conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around ten critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million dollar campaign budgets. He shows how Australia’s political parties went from mass-membership organisations – which provided opportunities for grassroots participation – to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before – from the inside.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia. To get started finding The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: 288

Format: PDF, EPUB & Kindle Edition

Publisher: Black Inc.

Release: 2014

ISBN: 1863956719

Description: During 2010–11, Stephen Mills conducted on-the-record interviews with every living national campaign director of the two major political parties. Their experience covers the 15 federal election campaigns from 1974 to the present day.Built around ten critical moments in Australian electoral history, The Professionals traces the transformation of the party official from administrative servant to highly influential, professional campaign manager, and the election campaign from the pre-television days to the contemporary world of social media, focus groups and million dollar campaign budgets. He shows how Australia’s political parties went from mass-membership organisations – which provided opportunities for grassroots participation – to top-down managerial enterprises. Internal control of the parties has shifted to a new centre of power: the Head Office.The Professionals provides a fascinating new perspective on the contours of Australian political history and shows political parties as they have rarely been seen before – from the inside.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia. To get started finding The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

The Professionals: Strategy, Money and the Rise of the Political Campaigner in Australia

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