Description:There are two major parallel challenges facing managers and leaders, first how to adapt to the changes of fragmenting markets, hyper-competition and over-supply and second how to grow a business while practicing recognizably sustainable practices. To address these challenges companies must seek to add customer-value. Using sustainable and/or digital marketing techniques can add value leading to improved customer satisfaction, better professional relationships and increased effectiveness. This book covers marketing planning while simultaneously addressing both of these key challenges.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer-Centric Marketing: Supporting Sustainability in the Digital Age. To get started finding Customer-Centric Marketing: Supporting Sustainability in the Digital Age, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.
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Format
PDF, EPUB & Kindle Edition
Publisher
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Release
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ISBN
074947209X
Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Description: There are two major parallel challenges facing managers and leaders, first how to adapt to the changes of fragmenting markets, hyper-competition and over-supply and second how to grow a business while practicing recognizably sustainable practices. To address these challenges companies must seek to add customer-value. Using sustainable and/or digital marketing techniques can add value leading to improved customer satisfaction, better professional relationships and increased effectiveness. This book covers marketing planning while simultaneously addressing both of these key challenges.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Customer-Centric Marketing: Supporting Sustainability in the Digital Age. To get started finding Customer-Centric Marketing: Supporting Sustainability in the Digital Age, you are right to find our website which has a comprehensive collection of manuals listed. Our library is the biggest of these that have literally hundreds of thousands of different products represented.