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The TOI Story

Sangita P. Menon Malhan

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Description:‘Commercially, Samir Jain was the best thing that couldhave happened to The Times of India. But he destroyed aninstitution and made it a great big factory’PRITISH NANDYThe newspaper industry inIndia was once organizedaround unstated butfairly rigid regulations.Until the 1980s, whenBennett, Coleman andCompany Limited, ownersof The Times of India, TheEconomic Times and otherpublications, rewrote therules – whether they wereabout pricing, advertorialsor editorial freedom. Overthe next two decades,the Indian newspaperindustry found itself utterlytransformed.In 1985, The Times of Indiahad three editions with acirculation of a little over5.6 lakhs. By March 2012,it had become the largestsellingEnglish daily inthe country, with fourteeneditions and a circulationof over 45 lakhs. As it grew,the newspaper ended upreinventing the rules ofreportage, editorial policiesand marketing initiatives forthe entire industry.Yet, very little is knownabout how the TimesGroup changed thedynamics of the Indianmedia business. SangitaMalhan, a former journalistwith The Times of India, setout to remedy this. Shebegan by interviewingthe journalists andcorporate honchos whohad played crucial rolesin the transformation ofthe paper. What she hasunearthed is a fascinatingstory of clashing egos,changing visions andcorporate makeovers. Amust-read for industryinsiders as well as all thosewho are interested in theway news is produced andconsumed in India.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The TOI Story. To get started finding The TOI Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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Format: PDF, EPUB & Kindle Edition

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ISBN: 9350296640

Description: ‘Commercially, Samir Jain was the best thing that couldhave happened to The Times of India. But he destroyed aninstitution and made it a great big factory’PRITISH NANDYThe newspaper industry inIndia was once organizedaround unstated butfairly rigid regulations.Until the 1980s, whenBennett, Coleman andCompany Limited, ownersof The Times of India, TheEconomic Times and otherpublications, rewrote therules – whether they wereabout pricing, advertorialsor editorial freedom. Overthe next two decades,the Indian newspaperindustry found itself utterlytransformed.In 1985, The Times of Indiahad three editions with acirculation of a little over5.6 lakhs. By March 2012,it had become the largestsellingEnglish daily inthe country, with fourteeneditions and a circulationof over 45 lakhs. As it grew,the newspaper ended upreinventing the rules ofreportage, editorial policiesand marketing initiatives forthe entire industry.Yet, very little is knownabout how the TimesGroup changed thedynamics of the Indianmedia business. SangitaMalhan, a former journalistwith The Times of India, setout to remedy this. Shebegan by interviewingthe journalists andcorporate honchos whohad played crucial rolesin the transformation ofthe paper. What she hasunearthed is a fascinatingstory of clashing egos,changing visions andcorporate makeovers. Amust-read for industryinsiders as well as all thosewho are interested in theway news is produced andconsumed in India.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The TOI Story. To get started finding The TOI Story, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The TOI Story

The TOI Story

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