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Mobile Marketing: The Foundation Work of Mobile Marketing

Hongbing Hua
4.9/5 (19891 ratings)
Description:Why do the 5 Knights of the US — Apple, Microsoft, Facebook, Google, Amazon — are interconnected to change American people’s life and have a huge influence on the consumption of American people and the global industries. How are they connected to each other?In Mobile Marketing, for the first time, secrets of the world’s top 5 valued businesses are summarized by the simplest math methods — addition, subtraction, multiplication, and division, which makes marketing comprehensive and inspirating for entrepreneurs, enterprise executives, marketers, business leaders, professors and students in the field of business and administration or the like.Based on case studies on over 100 top enterprises from around the world (approximately 40 are from the US, 40 from China, 10 from European countries and 10 from Asian and Oceania countries), founder of the academic discipline of mobile marketing in China, Hongbing Hua points out that the core of an enterprise’s marketing strategy has shifted from business models to algorithms, which are set by people in advance and operated by processes.Mobile Marketing is the first book to introduce the discipline of mobile marketing in a comprehensive and systematic way, including six keys to building a new world order:New Cornerstones for MarketingExtending Marketing into Business ModelsIntegrating Marketing and Information Engineering to Redefine the Management of TomorrowReconsidering Marketing as Corporate StrategyUpgrading Marketing to the Level of MacroeconomicsRebuilding the Theoretical Structure of MarketingWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mobile Marketing: The Foundation Work of Mobile Marketing. To get started finding Mobile Marketing: The Foundation Work of Mobile Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
1048
Format
PDF, EPUB & Kindle Edition
Publisher
Amazon Digital Services
Release
2022
ISBN

Mobile Marketing: The Foundation Work of Mobile Marketing

Hongbing Hua
4.4/5 (1290744 ratings)
Description: Why do the 5 Knights of the US — Apple, Microsoft, Facebook, Google, Amazon — are interconnected to change American people’s life and have a huge influence on the consumption of American people and the global industries. How are they connected to each other?In Mobile Marketing, for the first time, secrets of the world’s top 5 valued businesses are summarized by the simplest math methods — addition, subtraction, multiplication, and division, which makes marketing comprehensive and inspirating for entrepreneurs, enterprise executives, marketers, business leaders, professors and students in the field of business and administration or the like.Based on case studies on over 100 top enterprises from around the world (approximately 40 are from the US, 40 from China, 10 from European countries and 10 from Asian and Oceania countries), founder of the academic discipline of mobile marketing in China, Hongbing Hua points out that the core of an enterprise’s marketing strategy has shifted from business models to algorithms, which are set by people in advance and operated by processes.Mobile Marketing is the first book to introduce the discipline of mobile marketing in a comprehensive and systematic way, including six keys to building a new world order:New Cornerstones for MarketingExtending Marketing into Business ModelsIntegrating Marketing and Information Engineering to Redefine the Management of TomorrowReconsidering Marketing as Corporate StrategyUpgrading Marketing to the Level of MacroeconomicsRebuilding the Theoretical Structure of MarketingWe have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Mobile Marketing: The Foundation Work of Mobile Marketing. To get started finding Mobile Marketing: The Foundation Work of Mobile Marketing, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.
Pages
1048
Format
PDF, EPUB & Kindle Edition
Publisher
Amazon Digital Services
Release
2022
ISBN
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