Read Branded Beauty: How Marketing Changed the Way We Look

Branded Beauty: How Marketing Changed the Way We Look

Mark Tungate

4.9/5 (20006 ratings)

Description:Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branded Beauty: How Marketing Changed the Way We Look. To get started finding Branded Beauty: How Marketing Changed the Way We Look, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Pages: —

Format: PDF, EPUB & Kindle Edition

Publisher: —

Release: —

ISBN: 0749461810

Description: Beauty is a multi-billion dollar global industry embracing make-up, skincare, hair care, fragrances and cosmetic surgery. Over the years, it has used flattery, seduction, science and shame to persuade consumers that they'll have to invest if they want to look their best. In "Branded Beauty," Mark Tungate delves into the history and evolution of the beauty business. From luxury boutiques in Paris to tattoo parlors in Brooklyn, he talks to the people who've made skin their trade. He analyzes the marketing strategies used by those creating and selling beauty products. He visits the labs where researchers seek the key to eternal youth. Tungate covers a vast array of topics including: the origins of beauty, the importance of scent, designer fashion and beauty, using marketing to find a niche, celebrity marketing, masculine beauty, beauty around the world, cosmetic surgery becoming mainstream, tattoo artists, organic and sustainable beauty, the future of beauty and, ultimately, the price of beauty. Full of fascinating detail on great names such as Revlon, Estee Lauder, L'Oreal and Max Factor, "Branded Beauty" looks at the history of the beauty industry and considers its future.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with Branded Beauty: How Marketing Changed the Way We Look. To get started finding Branded Beauty: How Marketing Changed the Way We Look, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

Special Offer | $0.00

Special Offer! | $0.00

Branded Beauty: How Marketing Changed the Way We Look

Branded Beauty: How Marketing Changed the Way We Look

More Books

Branded Beauty

Branded Beauty

Outlook

Outlook

Dairyman and Dairy Engineering

Dairyman and Dairy Engineering

The Looks Book

The Looks Book

Influencer Advertising versus Traditional Advertising

Influencer Advertising versus Traditional Advertising

Fanny Fern [pseud.]

Fanny Fern [pseud.]

The American Tyler-keystone

The American Tyler-keystone

Beauty

Beauty

The Basic Guide to the Dalmatian

The Basic Guide to the Dalmatian