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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

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Description:Expanding on the editors' award-winning article Evolving to a NewDominant Logic for Marketing, this book presents a challenging newparadigm for the marketing discipline. This new paradigm isservice-oriented, customer-oriented, relationship-focused, andknowledge-based, and places marketing, once viewed as a supportfunction, central to overall business strategy. Service-dominant logicdefines service as the application of competencies for the benefit ofanother entity and sees mutual service provision, rather than theexchange of goods, as the proper subject of marketing.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. To get started finding The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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ISBN: 0765614901

Description: Expanding on the editors' award-winning article Evolving to a NewDominant Logic for Marketing, this book presents a challenging newparadigm for the marketing discipline. This new paradigm isservice-oriented, customer-oriented, relationship-focused, andknowledge-based, and places marketing, once viewed as a supportfunction, central to overall business strategy. Service-dominant logicdefines service as the application of competencies for the benefit ofanother entity and sees mutual service provision, rather than theexchange of goods, as the proper subject of marketing.We have made it easy for you to find a PDF Ebooks without any digging. And by having access to our ebooks online or by storing it on your computer, you have convenient answers with The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions. To get started finding The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions, you are right to find our website which has a comprehensive collection of manuals listed.
Our library is the biggest of these that have literally hundreds of thousands of different products represented.

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The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

The Service-Dominant Logic of Marketing: Dialog, Debate, and Directions

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